We can help you build your business, communicate with clarity or circumvent a crisis with Performance Worth Repeatingā„¢ in Public Relations, Marketing Communications, Employee Communications and Crisis Management.

Services

Whether you need a refreshed company identity, an expanded market presence or expert crisis intervention, Encore can help you communicate the right message to the right audience with the right strategies. We tailor our services to most effectively meet client needs, supporting in-house staff or acting as the sole communications representative. Our integrated public relations and marketing solutions, employee communications programs, crisis management campaigns, and strategic writing and editing services communicate your message clearly, concisely and consistently. 

Public Relations

Encore provides a full complement of Public Relations services focused on defining and shaping public conversations and media coverage. We deliver relevant messages, compelling perspectives, and creative story ideas to help our clients achieve marketplace credibility and competitive advantage. Encore's PR capabilities include:

  • Public Relations Planning
  • Service & Product Publicity
  • Media & Investor Relations
  • Community Relations
  • Perception Audits
  • Media & Presentation Training
  • Article Placement
  • Media Coverage Monitoring
  • Press Conferences & Media Tours
  • News Releases & Byline Articles
  • Media Kits
  • Strategic Counsel

Marketing Communications

We help our clients think strategically about their target market, business objectives and competition. Then we develop integrated marketing campaigns that communicate the right message to the right audience at the right time with the most effective marketing methods. Encore's Marketing Communications services include:

  • Brand Strategy & Positioning
  • Marketing Communications Planning
  • Marketing Communication Audits
  • Market Research
  • Marketing Collateral Development
  • Advertising Planning & Media Placement
  • Event Development & Management
  • Trade Show Booths & Collateral
  • Website & Video Development
  • Speeches & Presentations
  • Strategic Counsel

Employee Communications

Encore works closely with the C-Suite, in-house departments and employees to ensure that corporate messages and feedback keep flowing smoothly among all internal audiences. We develop communication strategies and programs that drive desired business results, educate employees about new company initiatives, and recognize employee achievements, helping corporations communicate clearly, concisely and consistently. Our Employee Communication capabilities cover:

  • Internal Communication Audits
  • Employee Surveys & Focus Groups
  • Employee Communications Planning
  • Event Development & Management
  • Intranet Development
  • Employee Newsletters & Videos
  • Speeches & Presentations
  • Corporate Histories
  • Strategic Counsel

Crisis Management

A business crisis can be sparked by a natural disaster, external or internal criminal activities, legal or governmental actions, product defects, special interest group opposition, or market, financial and customer actions. In short, a crisis involves nearly any event that has the potential to negatively impact a company and its business. Whether you're faced with a smoldering situation or a sudden emergency, Encore anticipates the tough issues and prepares you to meet them. We show our clients how to gain and maintain control of the crisis, restore credibility and preserve their company's reputation. Our Crisis Management services include:

  • Crisis Management Planning & Intervention
  • Crisis Response Media Training
  • Disaster Drills
  • Issues Analysis
  • Key Message Development
  • Website & Media Materials Preparation
  • Intranet & Employee Communications Development
  • Media Briefings & Press Conferences
  • Reputation Audits
  • Media Coverage Monitoring
  • Strategic Counsel

Writing Services

At Encore Communications, we believe in the power of writing. Professional copy cuts through today's information clutter to educate, persuade and communicate. It opens doors to business opportunities, publicity and more effective employee communications. We know because we have done all this and more for a diverse client base, winning more than 40 professional writing awards in the process. We write with creativity, accuracy and clarity, conveying our clients' strategic messages to their target audiences. Our writing expertise gives clients a competitive edge in:

  • Advertisements
  • Annual Reports
  • Articles
  • Brochures
  • Case Studies
  • Corporate Histories
  • Cover Letters
  • Direct Mail Campaigns
  • Newsletters
  • Opinion Pieces
  • Presentations
  • Product Literature
  • Speeches
  • Video Scripts
  • Websites
  • Whitepapers

Encore Editor

We created Encore Editor because we believe editing is essential for even the best writers. Professional copy can turn mediocre marketing materials into sales tools, press releases into media placement and prospects into clients. Is your website content clear, concise and creative? Do your articles make a compelling case to establish you and your company as experts? Can you write a call-to-action cover letter or marketing piece? If not, check out Encore Editor. We'll edit your copy drafts fast and professionally to make sure your message hits the mark. And, as always, call us if you need help getting that first draft off the ground.